What's happening in San Francisco?
Step into the beating heart of San Francisco’s cultural pulse! Here at Hotel G, we’re thrilled to be your guide to the city’s vibrant scene. Explore our carefully curated selection of the hottest events happening around town. Whether you’re into festivals, games, food, or anything in between, we’ve got you covered. Stay in the know and make the most of your stay with us! Let’s embark on an unforgettable journey through the soul of San Francisco together.
Noise Pop Festival – Through March 7
Chinese New Year Parade – March 7
Game Developers Conference – March 9 to March 13
SF Giants FanFest Tour (OpenHouse) – March 14
St. Patrick’s Day Parade and Festival – March 17
The Superfair – March 19 to March 22
Flower Bulb Day – March 21
SF Giants Home Opening Series – March 25 to March 28
Noise Pop Festival
Where Indie Music Takes Over San Francisco
For one incredible week, Noise Pop Festival turns San Francisco into a haven for independent music lovers. Live performances, underground gems, and a nightlife experience unlike any other – this is your chance to explore new sounds and iconic venues, all while hopping from one show to the next!
Date: Through March 7
Chinese New Year Parade
The Ultimate Lunar New Year Spectacle!
Ranked among the Top 10 Parades in the World, San Francisco’s Chinese New Year Parade is a dazzling, illuminated celebration like no other! As one of the last nighttime parades in North America, it brings together vibrant floats, firecrackers, lion dancers, and the legendary Golden Dragon. Starting at 2nd & Market Streets, the parade winds through Union Square and concludes at Kearny & Columbus Ave. Join the parade and let’s welcome the Year of the Horse in grand style!
Date: March 7, 2026
Game Developers Conference
GDC returns to Moscone Center in San Francisco!
Ready to connect the world through games? The Game Developers Conference (GDC) is the beating heart of the gaming industry. For over 30 years, it’s been the launchpad for visionary ideas, groundbreaking technology, and the next generation of gaming legends. Whether you’re a seasoned developer or an aspiring creator, GDC is where inspiration meets innovation. Experience five game-changing days of learning, networking, and pushing the boundaries of play at Moscone Center.
Date: March 9 to March 13, 2026
SF Giants FanFest Tour (OpenHouse)
Step Inside the Ballpark: Oracle Park Open House
Go beyond the gates at on Saturday, March 14 for an exclusive behind-the-scenes experience. Fans will enjoy rare access to iconic spaces like the clubhouse, dugout, and broadcast booth, places typically reserved for the pros. Meet San Francisco Giants alumni, snap photos with beloved mascot , and stand beside the legendary World Series trophies. The day’s Spring Training game in Scottsdale will stream live on the scoreboard, bringing the action straight to the field. Admission is free, but tickets are required and available now.
Date: March 14, 2026
St. Patrick's Day Parade and Festival
St. Patrick’s Day Parade – San Francisco Goes Green!
San Francisco’s biggest Irish celebration is back! Join thousands of revelers as the St. Patrick’s Day Parade fills the streets with Irish pride. Watch as the legendary SFPD Mounted Patrol, marching bands, and colorful floats make their way from 2nd & Market to City Hall. Grab your green and let’s celebrate 150+ years of tradition!
Date: March 17, 2026
The Superfair
The Superfair Turns 10
Celebrating a decade of creative connection, Superfair 2026 brings together visionary artists and passionate collectors across four dynamic U.S. cities. Expect immersive booths, direct artist engagement, and a welcoming space for collectors of all levels.
Date: March 19 to March 22, 2026
Flower Bulb Day
Tulip Day Takes Over Union Square
Step into a sea of color as more than 80,000 vibrant tulips transform into a breathtaking spring garden in Union Square. For one afternoon only, guests are invited to wander through the pop-up tulip field and hand-pick their own bouquet up to six stems per person.
The garden opens at 1:00 PM and blooms until 4:30 PM (or until every last tulip finds a home). Admission is free, and so are the flowers. Expect crowds, fresh air, and a beautiful excuse to welcome spring in the heart of city.
Date: March 21, 2026
SF Giants Home Opening Series
The Giants Take Over Oracle Park
The Giants open the 2026 season at home against the New York Yankees on March 25, 27, and 28 — marking the Giants’ first officially scheduled home opener at since 2009.
Date: March 25, March 27, and March 28
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